A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions

Title: A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions
Creator: Carlson, Jamie; Rosenberger III, Philip J.; Rahman, Mohammad M.
Relation: Journal of Travel and Tourism Marketing Vol. 33, Issue 9, p. 1251-1267
Publisher Link: http://dx.doi.org/10.1080/10548408.2015.1117407
Publisher: Routledge
Resource Type: journal article
Date: 2016
Description: This study seeks a deeper understanding of the forms of value that travel consumers derive from a group-travel experience to a major event. We focus on specific group-travel value dimensions of social, hedonic, monetary, functional - major event, functional - event-destination tourism infrastructure, epistemic, and convenience. A sample of 389 consumers is used to substantiate our framework. We also empirically examine this model with satisfaction and future group-travel intentions - with satisfaction found to fully mediate the relationship between the perceived value of the group-travel experience and future group-travel intentions. This framework can serve to advance further theory development in this domain.
Subject: customer experience; customer-perceived-value; group-travel behavior; structural modeling; major events
Identifier: http://hdl.handle.net/1959.13/1328328
Identifier: uon:25875
Identifier: ISSN:1054-8408
Language: eng
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